![]() It’s just one way data is collected that feeds into the company’s bigger advertising machine. The Pixel gathers data about your activity online and links it to an identifier and that helps decide what ads you’ll be shown. Facebook's Pixel is a tiny piece of code that’s on almost every website you visit and collects information saying you have visited it. liking posts from particular brands) but also what you do on websites and services not owned by Facebook. This is based on what you do while on Instagram (e.g. Instagram shows you ads based on what it and Facebook think you like. Facebook is the ad server for Instagram, and the two are inseparable. What you see is all powered, technically, by the parent company. As Facebook has tried (successfully) to make more money from Instagram, it has filled it with ads.
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